The APAC region experienced the highest growth in the online sales of probiotic supplements globally in 2022 with countries such as South Korea and Taiwan leading the way in the e-commerce share of the total probiotic supplement market. These advanced markets hold growth potential for sophisticated probiotics, while other developing Asian countries offer opportunities to increase consumption of more basic probiotic supplements.
This white paper provides an overview of four high-potential Asian probiotics markets at different stages of development. It identifies potential acquisition targets for market entry or leveraging the probiotic expertise of target companies to enhance market presence. The white paper showcases the strengths of the selected companies and gives recommendations on the type of companies that would benefit from their acquisition.