There are multiple health factors known to heighten the risk of severe COVID-19, such as advanced age or cardiovascular disease. And there are also health issues resulting from the adverse economic and social impacts of this drawn-out situation, such as stress and anxiety-related disorders. Probiotics are potentially relevant to a wide spectrum of these associated issues, and combined with consumers’ rising online engagement with probiotic products, this is paving the way towards a sea change for the probiotics industry.
This free whitepaper from Lumina Intelligence examines how the pandemic has impacted post-purchase consumer engagement with probiotics, the role of probiotics in defending against infections and opportunities in the market.