The shift to and domination of online business is the biggest transformation in most retail spaces and the probiotics market is no different. Women are generally more engaged than men in the food supplements space and the rise in importance of online reviews and customer engagement hits a big bullseye in the ‘probiotics for women’ area. Loyal customers become brand ambassadors after all.
This white paper examines the dynamics of online retailing and how this new digital playing field relates to female-focused probiotic products that form a growing piece of the global probiotic supplements pie.