Key convenience shopper profiles, demographics, behaviour and expectations…
convenience
Despite economic uncertainty and legislative challenges, the UK convenience market is forecast…
Throughout lockdown, consumers have depended more on convenience stores for products they are unable to find elsewhere, as well as for quick top-ups as they limit their time outdoors. Chilled dairy has benefitted significantly here, appearing in 35% of Convenience shopper’s baskets under lockdown, a 70% increase since February. With 58% of consumers now working from home and daily routines having undergone significant shifts, nearly half of consumers say they are now snacking more frequently. Crisps and snacks have benefitted here, while there is an opportunity for retailers in stocking bigger pack sizes. Which products have benefitted under lockdown?…