The impact of Covid on Lumina Intelligence’s Convenience Tracking Programme ended up being a positive one. The product transitioned into a deeper, more dynamic and representative tracker of shopping behaviour which has increased its value within our business.

The new data analysis and visualisation tools supplied by Lumina Intelligence in the form of the self-serve dashboard and the Analyse Further function have been a giant leap forwards, providing access options for all levels of experience and expertise and we are really using them across all business functions. The tools are both advanced in their capabilities and intuitive in their functionality and have allowed us to better utilise insight within the organisation.

I was impressed by Lumina Intelligence’s quick reaction and support given around Covid insights in a really tough time. Programs like CTP provided vital insights for us and our customers.

I have been using the Lumina data tools frequently since launch. Lumina Intelligence has taken the time to find the right solution for us which helps us gain additional clarity and insight into the data and therefore maximise the return. The insights as well as ability to drill down further into the data has been invaluable in understanding the ever-changing market, channel, and shopper dynamics, and the increased frequency of delivery has been timely to capture this

Despite facing significant disruption due to Covid, the Convenience Tracking Programme has emerged as a stronger data service. The new approach to data collection and data/insight delivery has led to a number of benefits to us as a client, helping inform our own business on the current dynamics, but more importantly, helping us support our retail partners

The Convenience Trackign Programme provides greater depth and breadth in terms of sample size and coverage whilst retaining the core value of the product as a behavioural tracker.

Having used the Lumina Intelligence Convenience Tracking at McColl’s over the last year, we feel across the business that it is an invaluable product to understand the trends in convenience shoppers and their behaviours. We regularly use the data to update key senior stakeholders around shopper missions and trends, and specifically how our McColl’s shoppers compare, and where future opportunities for growth may be. The team at Lumina Intelligence are always on hand to support with any key questions/reporting queries and the overall solution is great value for money.

Lumina Intelligence Convenience Tracking programme has allowed us to create an aligned view of the convenience market across our internal teams. We can link our strategy to a reliable data source for the first time which gives us confidence when we can share our strategy with our customers.