ROUTE TO MARKET
E-commerce
A unique understanding and database of e-commerce analytics within the B2B (Wholesale) online environment
Lumina Intelligence Partners
Our e-commerce expertise covers
- We work with the UK’s leading wholesalers, who have given us unlimited access to their web and app analytics – over 3 million individual retailer sessions annually
- This allows us to provide clear and actionable e-commerce insights that are based on the most robust data available within this market.
- Annual Report published covering trends, shopping platform, SEO, promotional mechanics, taxonomy and best in class examples
- Additional customer-specific project work regularly undertaken to dig deeper into category or wholesaler specific opportunities
- Wholesaler online consultancy and support – for those at any stage of their e-commerce development
Insight Solutions
- Build a customer-centric, data-led eCommerce strategy to unlock digital sales and profit
- Enhance your online presence through search optimisation, improved taxomony, more effective media activation and more targeted investment
- Identify the most effective touchpoints to engage with wholesale customers across both web and app shopping journeys
- Understand the key principles to follow in order to develop a successful B2B eCommerce strategy and, importantly, how this should differ from B2C strategies
Craig Brown
JW Filshill
Retail Sales Director
Here at Filshill we use the HIM (Lumina) e-comm dashboard on an ongoing basis to monitor category performance and isolate particular categories where we can see a commercial opportunity in online development. We then engage with suppliers to work collaboratively to address these opportunities which have been identified
Dean Mcelwee
Kelloggs
European E-commerce leader
The Wholesale eCommerce report that HIM (Lumina) produced in 2019 was a really insightful actionable deck. The data they have is unique and we have used this within Kellogg across the UK and Europe to develop a strategy