SHOPPER BEHAVIOUR & OPINION
Convenience Tracking Programme
The Convenience Tracking Programme provides you with shopper data on all categories to support your insights, category and sales teams to grow within the convenience channel. The tools are built to save you and your team time with automatically updated monthly reporting.
Make data driven decisions
Comprehensive data, detailed market structure, market performance trends & forecast, shopper segmentation, demographics, purchase decision hierarchies, detailed by category and retailer.
Continuous Tracking
Measure, analyse and forecast changes in shopper behaviour with new shopper data released 4 weekly.
Category Depth
Understand category KPIs, the role of own label versus brand and pack format choice to inform your category strategy
Shopper buying method
Understand shopper behaviour in-store as well as click & collect and delivery
Grow with in-depth category, mission and demographic data
Target the most profitable customer types with a shopper-first, data-led strategy.
The largest convenience shopper study through online surveys allows for the most in-depth data and analysis
Lumina Intelligence’s Consumer Tracking Programme is based on 50,000 annual interviews from a nationally representative sample by age, gender and region – captured across the year and delivered every 4-weeks providing the most up to date shopper data on the channel .
Use our intuitive platform to access critical shopper data in seconds
Create and export your custom dashboards or access pre-made dashboards to gain an understanding of shopper behaviour through data stories.
Track key KPIs through interactive dashboards or create your own customised view. Examine specific customer behaviour by running your own queries from Lumina Intelligence Consumer Tracking Panel data, selecting the desired timeframe and/or channel/brand and dive deep into:
- Drivers to store
- Key metrics & location analysis
- Shopper behaviour
- Impulsivity
- Promotional and own label purchases
- Satisfaction ratings
- Category insights
Track key KPI’s through interactive dashboards, pre-set for your convenience, with the ability to filter to different brands or channels at the touch of a button.
Released every quarter, these PowerPoint reports are available via your client portal which anyone from your company can access. They provide pre-made content to share with key stakeholders as well as easily include in your customer sell in decks. They track:
- Shopper penetration
- Shopper missions
- Shopper spend and basket
- Category penetration
- And much more…
Case Study: Discover how DCS Group is utilising Convenience Tracking Programme's extensive shopper data
See how DCS Group utilises Convenience Tracking Programme data for an in-depth overview of the convenience market and to better understand the ever-changing behaviour of convenience shoppers.
Trusted by the leading brands
The impact of Covid on Lumina Intelligence’s Convenience Tracking Programme ended up being a positive one. The product transitioned into a deeper, more dynamic and representative tracker of shopping behaviour which has increased its value within our business.
The new data analysis and visualisation tools supplied by Lumina Intelligence in the form of the self-serve dashboard and the Analyse Further function have been a giant leap forwards, providing access options for all levels of experience and expertise and we are really using them across all business functions. The tools are both advanced in their capabilities and intuitive in their functionality and have allowed us to better utilise insight within the organisation.
The data analysis and visualisation tools supplied by Lumina Intelligence in the form of the self-serve dashboard and the Analyse Further function have enabled significant progression in providing access options for all levels of category experience and expertise. This is crucial in building capability within the team and developing compelling category stories to share with both internal and external stakeholders. The tools are both advanced in their capabilities and intuitive in their functionality.
I was impressed by Lumina Intelligence’s quick reaction and support given around Covid insights in a really tough time. Programs like CTP provided vital insights for us and our customers.
I have been using the Lumina data tools frequently since launch. Lumina Intelligence has taken the time to find the right solution for us which helps us gain additional clarity and insight into the data and therefore maximise the return. The insights as well as ability to drill down further into the data has been invaluable in understanding the ever-changing market, channel, and shopper dynamics, and the increased frequency of delivery has been timely to capture this
Despite facing significant disruption due to Covid, the Convenience Tracking Programme has emerged as a stronger data service. The new approach to data collection and data/insight delivery has led to a number of benefits to us as a client, helping inform our own business on the current dynamics, but more importantly, helping us support our retail partners
The Convenience Trackign Programme provides greater depth and breadth in terms of sample size and coverage whilst retaining the core value of the product as a behavioural tracker.
I have been using the Lumina data tools frequently since launch. They have taken the time to find the right solution for customers which gets the maximum value from the research data.
Having used the Lumina Intelligence Convenience Tracking at McColl’s over the last year, we feel across the business that it is an invaluable product to understand the trends in convenience shoppers and their behaviours. We regularly use the data to update key senior stakeholders around shopper missions and trends, and specifically how our McColl’s shoppers compare, and where future opportunities for growth may be. The team at Lumina Intelligence are always on hand to support with any key questions/reporting queries and the overall solution is great value for money.
Lumina Intelligence Convenience Tracking programme has allowed us to create an aligned view of the convenience market across our internal teams. We can link our strategy to a reliable data source for the first time which gives us confidence when we can share our strategy with our customers.
The Convenience Tracking Programme data supports us at SPAR UK in developing our marketing strategy. We have built our shopper segments into the data to better understand our shoppers and their shopping behaviour. The continuous tracking data helps us to identify any key changes, as well as look at the impact of seasonality and other key events. The Lumina Intelligence team presents the latest trends and insights to our senior stakeholders each quarter to add further value to the insight.