USA: Probiotic supplements in e-commerce
€750
About the report
Published December 2020. With 46% share, the United States is already the leading probiotic supplement e-commerce market globally, based on the research of 20 key countries, and this only looks set to grow as public interest in the benefits of a healthy microbiome for immune health increases, and online shopping in general surges. As part of our new series of country fact sheets, this report looks at the drivers of the well-established probiotic supplements e-commerce marketplace in the US.
Additional commentary provided by Ewa Hudson, Director Insights Lumina Intelligence and Dr Stephen Daniells, Editor in Chief of the Americas, William Reed Business Media.
What this report tells you
- Key numbers for the USA, reviews, online engagement and price.
- An overview on immunity, digestion and women’s health.
- Competitive landscape including differentiators; format, dosage, delivery systems.
- Supply chain – who are the main ingredient suppliers and their partners.
- Ingredient make up of most reviewed brands, including any pre-biotics.
- Country overview
- Product analysis by:
- Target population
- Format
- Price
- Delivery system
- Health benefit analysis with focus on:
- Digestion
- Immunity
- Women’s health
- Health claims by:
- On pack
- On websites
- Competitive landscape
- Supply chain
- Ingredients by:
- Species/strains: Generic versus proprietary
- Prebiotics
- Dosage
- Methodology
About the authors
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.
Stephen Daniells, PhD
Editor-in-Chief, Chicago, IL
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.