Uncovering White Spaces – Probiotics for Pets
€500
About the report
Published January 2023. Lumina Intelligence is pleased to provide the second report in our Uncovering white spaces series, “Probiotics for pets”.
Probiotics for pets is a big white space up for the taking. Lumina examines the global online market development of probiotics for animals (predominantly pets), highlighting several opportunities for growth.
What this report tells you
- The report explores the global online market development of probiotics for animals (predominantly pets), assessing the number of products on offer across 250 leading online retailers in 25 countries within the context of consumer engagement, expressed as the number of customer reviews and star ratings. This is followed by an exploration of the key trends and drivers that shape the demand for these products.
- Analysis on the regional, country and health benefit levels, contrasting areas of high vs. low competition – essential information for any player considering market entry or an expansion of their current lines.
- Showcase of a selection of the most highly rated and reviewed products, illustrating their specific features, claims and formulations.
- Deep dive into the glaring gaps of coverage that are waiting to be filled within the vast potential bandwidth of health benefits and conditions that can feasibly be addressed by probiotics aimed at pets. We also provide a set of indications of how we see this market developing in the foreseeable future.
- Global trends and drivers
- Market development by region, country & health benefit
- Product focus: Combination products rule
- Exploring gaps in coverage
- Outlook
- About & Methodology
Total slides: 54
About the author
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.