Malaysia: Probiotic supplements in e-commerce
€500
About the report
Published October 2020. South East Asia shows a promising up and coming 57% growth in online reviews in the first six months of 2020. Whilst not as developed as other APAC countries, opportunities come from lack of strong local players, growing online culture, a good number of products on the market, to address numerous health concerns. As part of its new series of country strategic fact sheets, Lumina Intelligence looks at the specifics driving this growth in Malaysia.
What this report tells you
- Key numbers for Malaysia, reviews, online engagement and price and how this compares with the rest of the Asian region.
- An overview on immunity, digestion and women’s health.
- Competitive landscape including differentiators; format, dosage, delivery systems.
- Supply chain – who are the main ingredient suppliers and their partners.
- Ingredient make up of most reviewed brands, including any pre-biotics.
- Country overview
- Product analysis by:
- Target population
- Format
- Price
- Delivery system
- Health benefit analysis with focus on:
- Digestion
- Immunity
- Women’s health
- Health claims by:
- On pack
- On websites
- Competitive landscape
- Supply chain
- Ingredients by:
- Species/strains: Generic versus proprietary
- Prebiotics
- Dosage
- Methodology
About the author
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.