Explained: The US e-commerce probiotic supplements market
€2,200
About the report
Published December 2021. Lumina dived deep into the world’s biggest and most dynamic e-commerce probiotic supplements market to surface with a unique data set that throws business-changing light on a market heightened by the COVID health crisis.
If your firm is considering investing in a $650m+ online market growing at 15% annually, let this report serve at your strategic planning side.
What this report tells you
- What COVID-afflicted Americans think about probiotics, immunity, wellness and supplements via a bespoke Lumina industry survey.
- The reviews and ratings that increasingly determine the fate of products and brands.
- The behavior of 40+ jostling probiotic brands with choice case studies of the market leaders and the (up)start-ups to watch
- E-tailer and private label actions from Amazon to the smaller outfits doing surprisingly well in the mass movement from brick to click.
- The most popular probiotic strains, the science backing them and the shrinking pool of suppliers in the game.
- Targeted conditions, health claims and the regulatory climate.
- Market Performance
- Competitive Landscape
- Analysis by Target Population
- Analysis by Health Benefit
- Distribution
- Supplier Landscape
- Species & Strains
- Delivery Systems
About the author
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.