Canada: Probiotic Supplements in E-commerce

€500

About the report

Published November 2020. Canada sees a strong acceleration of the adoption of e-commerce trends and a clear rise in the customer engagement with probiotics in the first half of 2020, with the customer reviews up by 303%. As part of its new series of country fact sheets, Lumina Intelligence looks at the specifics driving this growth.

What this report tells you

  • Key numbers for Canada, reviews, online engagement and price.
  • An overview on immunity, digestion and  women’s health.
  • Competitive landscape including differentiators; format, dosage, delivery systems.
  • Supply chain – who are the main ingredient suppliers and their partners.
  • Ingredient make up of most reviewed brands, including any pre-biotics.

Chapters

  • Country overview
  • Product analysis by:
    • Target population
    • Format
    • Price
    • Delivery system
    • Health benefit analysis with focus on:
      • Digestion
      • Immunity
      • Women’s health
  • Health claims by:
    • On pack
    • On websites
  • Competitive landscape
  • Supply chain
  • Ingredients by:
    • Species/strains: Generic versus proprietary
    • Prebiotics
    • Dosage
    • Methodology

Ewa Hudson Lumina Intelligence

About the author

Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.