Australia: Probiotic supplements in e-commerce
€500
About the report
Published November 2020. Being one of the least developed e-commerce markets for probiotics supplements, Australia is catching up fast, with the number of customer reviews rising by 192% in the first half of 2020 compared to 36% in the previous six months. A high rate of product withdrawals still affects the category. As part of its new series of country fact sheets, Lumina Intelligence looks at the strategic developments behind the growing engagement with probiotic supplements in the Australian e-commerce.
What this report tells you
- Key numbers for Australia, reviews, online engagement and price and how this compares with the rest of the Asian region.
- An overview on immunity, digestion and women’s health.
- Competitive landscape including differentiators; format, dosage, delivery systems.
- Supply chain – who are the main ingredient suppliers and their partners.
- Ingredient make up of most reviewed brands, including any pre-biotics.
- Country overview
- Product analysis by:
- Target population
- Format
- Price
- Delivery system
- Health benefit analysis with focus on:
- Digestion
- Immunity
- Women’s health
- Health claims by:
- On pack
- On websites
- Competitive landscape
- Supply chain
- Ingredients by:
- Species/strains: Generic versus proprietary
- Prebiotics
- Dosage
- Methodology
About the author
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.