“Lumina helped me understand better probiotic supplement position not only at a global level but also going deeper, showing the trends related to a specific country region.” – Silvia Castegnaro, Product Manager, Probiotics
Watch Silvia explain how SynBalance use Lumina:
2022 sees the birth of SynBalance, the new subsidiary company of ROELMI HPC, aim to become a leader in the biotech industry.
Could you briefly explain what SynBalance does?
SynBalance mission consists into deliver highly scientifically evidenced probiotic solutions, taking care of people health through the modulation of the gut microbiota.
Always committed to scientific research, innovation and to the market, SynBalance designs, develops and manufactures proprietary probiotic strains, studied premixes or customized solutions and ready-to-go supplements. Technical dossiers are based on in-vitro, ex-vivo & clinical results supported by stability data and specific formulation targeting consumers’ needs.
What problem did you hope Lumina Intelligence would solve?
Working in a dynamic and fast-growing market as the one of probiotics means having a lot of requests regarding probiotics overview, market data, background and so on. At the beginning my biggest issue was where to find supportive and above all reliable information. This is where Lumina comes in.
How does Lumina Intelligence help solve that problem?
Lumina helped me understand better probiotic supplement position not only at a global level but also going deeper, showing the trends related to a specific country region. Moreover, it gave me some insights regarding what type of products is preferred by a specific target population and the competitor background. Lastly, I found very useful all the dedicated presentation that they add on the platform, as the regulatory overview for a specific country.
What features of Lumina offer the most value TO SYNBALANCE?
The features I used most are the dashboards and the presentations released. Dashboards are useful if you need to do a research on a specific topic or you need information only regarding a target population, it can give you the instrument to filter based on what you are looking for. The other tool I really find useful are the presentations since they are exhaustive. I remember one related to China which was really helpful to have an idea of the market and consumer’s trends.
Would you recommend Lumina Intelligence? If so, why?
I recommend Lumina Intelligence because it is a really completed platform that gave you an idea of probiotic market not only for supplements but also for fermented food and cosmetics. Apart from the valid information I would also recommend Lumina intelligence because the staff of Lumina is always ready to help you and promptly support you for every needs. They do care about you.
The Bottomline
How does Lumina Intelligence help SynBalance day-to-day?
Access to supportive and reliable information regarding probiotics
Track how consumers in different countries feel about probiotics
Detail like formulation & target population for a deeper understanding
“I recommend Lumina Intelligence because it is a really completed platform that gives you an idea of the probiotic market not only for supplements but also for fermented food and cosmetics.”