This white paper explores the evolving landscape of plant-based choices, reflecting changing consumer preferences. It delves into the surging health and wellness trend and profiles the typical plant-based consumer. Additionally, it examines how operators across industries have adapted to meet the growing demand for plant-based options, signalling a significant shift in the food market dynamics.
The whitepaper covers:
- The rise of the ‘Health and Wellness’ trend
- Who is the plant-based consumer?
- How operators have responded and adapted to plant-based agendas