Lumina Intelligence helped me understand better probiotic supplement position not only at a global level but also going deeper, showing the trends related to a specific country region. It is a really completed platform that gives you an idea of the probiotic market, not only for supplements, but also for fermented food and cosmetics.

Lumina provides us which some key differentiating elements which are really useful for us. For example, which suppliers are behind each one of the already existing products on the market. With Lumina we get real data and the confidence that the people working behind the data are people that know the market. This, given the situation in the market nowadays, is really quite unique.

We were seeking a way to evaluate the market in terms of market value, products, product labelling, strains used, and how developing trends differ by target population and application. Lumina Intelligence has provided us with the data to do this. We can now better evaluate the direction of trends and different applications based on target populations; it’s become a critical tool for us.