Probiotics & the First 1000 Days nutrition: 25-market analysis
€1,900
About the report
Focus on the ability of early life nutrition to significantly alter health outcomes for infants, children and on into later life has been building for decades. Probiotics are playing a growing role as probiotic science expands into areas of the microbiome, personalised nutrition and shows promise to reduce mortality in the developing world.
This report examines factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category and scrutinises increasingly online-engaged consumers and their often make-or-break role in product formulation strategies.
What this report gives you
- A summary of the existing landscape for the First 1000 Days including the role of probiotics, online review growth and leading brands.
- Country breakdown and data for probiotics including species and pricing, split out to shown data for both probiotics targeted at infants and pregnant / breastfeeding women.
- Adoption and how probiotics are being cited as a potential support for infant health across the world (Gates Foundation, Nestle Nutrition Institute).
- Social media analysis: A deeper dive into consumers talking points around the First 1000 Days and where these conversations are taking place (Twitter, blogs, Reddit etc).
- An examination of the science on probiotics and their impact on a range of health benefits and consumer response. Looks at specific health concerns of the First 1000 Days audience such as immunity, colic, eczema, pregnancy and fertility.
- Company fact sheets visualising key data for leading companies and brands in this space (BY-Health, BioGaia, i-Health). Includes data points such as prevalence, target population, online engagement, formulation and suppliers.
- Outlook and recommendations.
- Global landscape
- Social listening analysis
- Health benefits: Science and consumer response with focus on:
- Immunity
- Colic
- Eczema
- Pregnancy
- Fertility
- First 1000 Days online engagement company fact sheets:
- BY-Health
- Biogaia
- i-Health
- Regulations
- Outlook
About the author
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.