China: Probiotic supplements in e-commerce
€750
About the report
Published December 2020. China is a hotbed of probiotics activity, with the country propelling the category’s growth across Asia. It accounts for 3 million online reviews – the largest in the world – with the vast majority of them overwhelmingly positive, averaging at 4.86 starts out of 5.
In this special report we detail the most popular products, brands, suppliers, strains and species in terms of online engagement and look at the target populations and health conditions that are driving engagement. We also feature key market insights from NutraIngredients-Asia editor-in-chief Gary Scattergood, who assesses the business, regulatory and research landscape in the country, all set against the context of the very latest Lumina data.
What this report gives you
- Key numbers for China, reviews, online engagement and price.
- An overview on immunity, digestion and women’s health.
- Competitive landscape including differentiators; format, dosage, delivery systems.
- Supply chain – who are the main ingredient suppliers and their partners.
- Ingredient make up of most reviewed brands, including any pre-biotics.
- Country overview
- Product analysis by:
- Target population
- Format
- Price
- Delivery system
- Health benefit analysis with focus on:
- Digestion
- Immunity
- Women’s health
- Health claims by:
- On pack
- On websites
- Competitive landscape
- Supply chain
- Ingredients by:
- Species/strains: Generic versus proprietary
- Prebiotics
- Dosage
- Methodology
About the authors
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.
Gary Scattergood
Editor-in-Chief Singapore
Gary Scattergood leads William Reed’s Asia team, based in Singapore, overseeing its editorial, commercial and events activity. He is also Editor-in-Chief of its three regional titles – FoodNavigator-Asia, NutraIngredients-Asia and CosmeticsDesign-Asia. He has 16 years’ media and events experience having started his career as a newspaper journalist in UK, where he went on to edit several regional titles. Gary has also managed international business publications and events spanning the retail, travel, advertising and media industries. He has hosted, presented and moderated at conferences and awards shows around the world, and has regularly appeared on TV and radio to discuss industry developments.