Last year saw a definite increase of the Low2No category that has carried on throughout 2022. An interest in health consciousness, combined with a series of changes in missions involving alcohol triggered by the pandemic has resulted in a reduction of consumption, especially amongst the 18-35 age category.
A wealth of new Low2No products, from both small producers, and established brands that have included new zero products has continued to drive the Low2No market further, answering this increase in demand.
Lumina Intelligence’s latest Category Spotlight explores the Low2No sector, offering an insight on:
- Consumer motivations
- Barriers to purchase
- Key drivers
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